Graphic design, explained properly, for Australian business
Design Junction is a design resource covering brand identity, logo design, print design, and digital design, written for people who need to brief a project, evaluate a designer, or just understand what they're looking at. It's not a studio pitch and there's no sales page hiding behind the articles: just plain-English explanations from people who've worked in design and print production, aimed at business owners, students, and anyone else who has to make a design decision without a design background.
What we cover
Four areas, deliberately. We're not trying to be a general marketing blog with graphic design tacked on.
Brand identity
What a visual identity system actually includes, how briefs and guidelines work, and what separates a strong identity from a logo with a font attached.
Logo design
What makes a mark work at favicon size and shopfront size, how pricing and process typically work, and what to actually ask for in a brief.
Print design
How print production actually works: file setup, stock, finishes, and the practical detail that gets lost between a design file and a finished print run.
Digital design
Web graphics, social assets, and digital marketing collateral, and how to keep them consistent with the rest of a brand.
Who this is for
Design Junction is written for four kinds of readers: business owners who need to brief or evaluate a designer, design professionals after practitioner-level detail, students learning the field, and hobbyists doing their own design work.
Content here is not written to sell you anything. Where an article gets specific, it is because specificity is more useful than a generic overview, not because it's setting up a pitch.
From the journal
Practical, specific writing on design, organised so you can find what's actually relevant to you.
Design fundamentals
Plain-English explainers on web design, digital design, sitemaps, CMS, and UI vs UX, for people who need to brief a project rather than build one.
AI and design
Honest comparisons of AI design and packaging generators: what they're actually good for, and where a real designer still wins.
Working with a designer
What things cost, how to write a brief that gets a good result, and what's actually included in a graphic design service.
Also worth a look: our free design tools page, a running list of what we actually use.
Got a question this didn't answer?
If something here raises more questions than it answers, get in touch and we'll point you in the right direction.