There’s been a fair bit of panic in digital marketing circles in recent times over Panda, Penguin and any other furry black and white animals Google may choose to inflict on us. As Ed Dale described it in a blog post – it’s a Googageddon and SEO as you knew it is never going to be the same again!
But what does this mean for you, for your website and for the traffic that you may no longer be getting? First of all, take a deep breath and don’t panic. Your website is not going to die off and you simply need to get more creative about ways to generate traffic. SEO is not dead, but SEO is not the be all and end all to getting found on the internet. Your marketing team or digital agency should be considering a variety of other strategies.
Post Panda/ Penguin Strategies
If your website has taken a hit, some of the other areas that may be worth investing in are:
- Google Adwords Management
- Paid Display Advertising
- Content Marketing
Other gaps in your strategy may also be filled with proper tracking implementation and split testing more sections of your website.
PPC Advertising Post Panda & Penguin
Pay-per-click (PPC) advertising is taking over more real estate on the search results page on Google and like Larry Kim, many are wondering if SEO even works anymore? Again, it’s not that people aren’t clicking on organic results, they are; but for several business owners PPC has ended up becoming a more viable option than investing in the increasingly complex world of SEO. A pay per click agency may be able to provide you with results quicker than your SEO guy in the current climate. PPC is getting easier to implement and it’s more effective than SEO alone.
How Display Advertising Can Help
Advertising on the Google Display Network (GDN) can be very effective for generating more leads, especially with tactics such as retargeting. Display has come of age with more data powering the GDN and more businesses are asking their Adwords expert how they can create conversations and generate more leads using retargeting.
Content has been king for a long time, but with social thrown into the mix now, content is the king of the world. Creating quality, useful and/or entertaining content that is sharable should now be part of every business’s digital strategy. Smart web copywriting that involves creation of blog posts, press releases, reports, eBooks, infographics, videos and more will help businesses establish themselves as industry thought leaders. Content marketing is the new face of brand management.
Implementing the above strategy to combat Panda and Penguin isn’t easy if you’re not an online marketing or Adwords expert. This is probably where you need to employ the services of a digital agency. As a leading Google pay per click agency, Melbourne based Design Junction can help you devise a Penguin and Panda recovery strategy and reconnect online with your potential customers. Contact Design Junction to see how we can make this possible.